The Story

If you’ve ever been cut from a team,
Told you weren’t ready,
Judged before you spoke,
Benched,
Injured,
Labeled...

This story is yours.
The hare is you.


They said the hare was unclean.
Leviticus 11:6.
Not because it was broken—
But because it didn’t meet their standard.
Didn’t fit their frame.
Didn’t move the way they said the chosen should move.

Sound familiar?


We were taught God only uses the polished.
The clean-cut. The qualified.

But scripture tells a different story:
Moses stuttered.
David was overlooked.
Rahab had a past.
Peter denied.
Paul persecuted.

And still—God used them.
Called them.
Sent them.


That’s the Gospel.
Not perfection. But purpose in spite of it.
Not cleanliness by law—
Calling by grace.


The hare in this campaign isn’t just a logo.
It’s a stand-in.
For everyone who’s ever felt:

  • Disqualified by tradition

  • Dismissed by the system

  • Defined by who they were
    instead of who they’re becoming

But look closer.

It’s hare vs. hare.
Not enemy vs. enemy—
But you vs. you.

One in red gloves.
One in blue.

The fight between:

  • Old habits and new hope

  • Self-doubt and silent confidence

  • Labels and the truth underneath them

This is the real bout.
The one that happens off-camera.
The quiet rounds you fight in faith.


Grace doesn’t ignore the label.
It just refuses to be limited by it.


So this Easter,
This drop,
This story—
It wasn’t about fabric.
It wasn’t about fashion.

It was about reclamation.


The same God who let the hare be labeled “unclean”
Still wove him into a bigger plan.

That’s resurrection.
Not just rising from the grave—
But rising from rejection.
From religion.
From every “you can’t” you ever internalized.


So wear the shorts.
Wear the tee.
Not as merch—
But as a reminder:

🕊️ That labels don’t last
🕊️ That grace runs deeper than man’s rules
🕊️ That you were always part of the story


You are Leviticus 11:6
...and you are also Romans 8:30

“Those He called, He also justified.
And those He justified, He also glorified.”


Welcome to the Reclaimed Edition.
This chapter ends here.
But your resurrection?

It just began.

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